Working alongside a super-talented animator at LimeLight Marketing, we created this video to open the KC Chamber Annual Dinner in 2024. Built around the theme “We believe in KC,” we created a full narrative that turned this simple statement into a morale-boosting, purpose-driven, go-out-and-get-it anthem, highlighting the places and characteristics that make Kansas City what it is today.

Miss Vickie’s has a great story. Really. It was all started by a mother who wanted to make better chips for her family, so she did. I had the unique pleasure of redefining the brand voice, with this heritage in mind, when Frito-Lay decided it was time to change up the look.

Arduino Education does absolutely amazing things for adventurous teachers who want to bring more creativity to how they teach problem-solving through technology. But educators in K-12 and higher ed were overlooking them. This started with defining a brand archetype and positioning, which led to an attention-grabbing campaign with fun visuals, a strong message, and a new term (Createchivity) that would make sure Arduino Education owned this unique intersection of creativity and technology in education. Created at LimeLight Marketing.

Stubborn is a brand that has a few sharp edges, mainly because they refuse to cut corners. The voice, like the visuals, is concise and confident without being offensive and meant to show that if something is unnecessary, you won’t find it here.

A Fourth of July promotion that reminded everyone the USA was founded on many things, including furniture. This was done on the super-cheap but I like it because it shows that you can still show a lot of personality with very (very) little cost. Plus, the VO talent was the “Taste the Rainbow” guy for Skittles, and he was fantastic.

First off, let me just say Bush Beans is truly one of the best companies top to bottom. The people? [Chef’s kiss] The beans? [Chef’s kiss] This campaign was all about how amazing their beans are. In part, because, well, they’re beans and beans are good for you. Also, because Bush’s products are like cans of superpowers for foodservice operators.

Hot Pockets aren’t exactly known for their superior culinary qualities. But they’re still tasty. And they do give people fuel—especially people buying them at convenience stores. This campaign was for that crowd. Showing that if you’re hungry and you have serious work to do, Hot Pockets are great flavorfuel.

One big piece of a great brand or campaign puzzle is the positioning. And I loooove to do it. Working within a company's existing processes, testing one out, or developing a method from scratch, I've worked with loads of brands, large and small, to nail down positioning that provides an anchor for all that follows. These are some recent examples.

May Mobility is pioneering autonomous vehicle solutions that are safer, inclusive to riders of all abilities, and solving real transportation challenges that can help communities thrive. Through an agency role at LimeLight Marketing, I helped shape their brand through archetyping, brand messaging, and creative direction on everything from website content to informative videos, infographics, handouts, social media, and thought-leadership content.

This all-in-one outdoor kitchen was the first of its kind for Backyard Discovery. Really, the first of its kind anywhere. After developing the positioning and campaign theme, I was able to write and direct this video with a great team and enjoy some tasty food.

If you like to ride, raft, ski, snowboard, or kayak, you’ve probably seen a Küat Rack. These are simply outstanding products that keep your favorite (and often expensive) outdoor gear safely secured to and from wherever you like to play. Plus, they just look good. I had the chance to work with them and their website agency to develop website content including brand messaging and PDPs.

Between PepsiCo and Frito-Lay (owned by PepsiCo), they have a lot of tasty products that can be used in seemingly infinite ways to make surprising and surprisingly good menu items for restaurants. I helped the PepsiCo group that does this come up with a name and positioning to get restauranteurs excited about the possibilities.

From Dashale to Hefevixen, Rydolph to Blitzner, this suds-in-cheek site let visitors find the Reinbeer that most matched the holiday party persona they tend to show once they go all in on that holiday spirit.

High Liner Foods is a seafood company that’s trying to focus on aquaculture. If that makes you think of dirty fish farms, then this campaign was for you! It’s not dirty fish farms, it’s sustainable ecosystems and species management in fresh waters. And they’re doing it so we all still have seafood to eat in 50 years.